We left a little bit late from the office today and we also needed to stop by at the supermarket for some weekly shopping. Naturally, we didn’t really feel up to cooking when knowing we would be arriving home late, so we stopped by at Burger King in Kemang. I remembered one blog post I once stumbled upon, titled “Fast Food Reality” in which the blog writer compared fast food pictures from ads and the reality. So I decided to take a picture of the cheeseburger I ordered too, just to have fun. Here they are. Picture on left is the ad, and picture on right is – obviously – the actual cheeseburger that I had. Pardon for bite marks
since I almost forgot to take a picture of it. Well, not really almost, but I did. Luckily I remembered before it was completely gone.
The picture was taken in the fast food joint, since we were dining in. So it was probably photographed within 10 minutes after it was packed.
Aside to the burger bun being more pale due to the poor lighting and also probably lack of cooking time, I don’t think there is much difference in them, do you? You can see the tomato sauce, the cheese (which has naturally melted since it is squeezed between a hot bun and a hot burger patty), the burger patty (which is slightly paler than the ad picture) and the pickles.
I would think that for the sake of advertisement, during the photo session, the burger bun was cooked a bit longer (to give it a golden colour), and the burger patty was probably also cooked longer (to make it browner) and then sprayed with some oil for shine. Then, all ingredients were probably put together when they were cold, to keep each ingredient’s original shape. If you browse through the links on the left of this page, you will find some websites on food photography and then you’ll see what I mean. Is this called ‘lying to the customers’?
Well, I wouldn’t go that far. It’s simply advertisement. I know a lot of people doing worse, such as touching up their CV to make it look like they are excellent achievers on paper, only to be discovered later (when hired) that they are nothing like they sold themselves to be. At least with these food photography and advertisement, you have the choice of not falling for it (by not frequenting those places), while getting rid of a wrongly hired person would probably not be as simple.
(Yeah I know, the two situations are not really comparable but I am in that kind of mood).